A man named Mark (Ricky Gervais ) lives in an alternate reality in which lying doesn’t exist. Everyone tells the truth and only the truth. In a world where everyone is blunt and truthfully honest, Mark discovers the concept of lying. With the ability to lie, he takes advantage of everyone, since they all assume he’s telling the truth. He immediately lies himself to fame and fortune but soon realizes how out of control dishonesty can be. Even with his superiority and power of lying, he cannot lie himself into the heart of the woman he loves. (Source)
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