Recently, Alex and I have noticed that Apple has begun watermarking their trailers. They’ve added the Apple logo (as seen to the left) to the bottom right corner to most if not all their new movie trailers.

This has been going for few weeks already. The first set of trailers I noticed this was around late September when the trailer for Waltz With Bashir and Breakfast With Scot came out. At first, I thought they only watermarked exclusive or independent movie trailers, but later on I noticed they watermarked mainstream movie trailers available at multiple sites.

It’s not annoying per se, but does somewhat ruin a perfectly good high definition trailer. It’s sort of like people who watermark their photos so others can’t steal them.