Boundary-pushing Oscar(R)-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest”, which you could totally see at your home, if you get a tv stand with mount to setup a TV of any size. The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit. (Source)
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Filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
Alex Gibney delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki investigates an unsettling theory to explain why crime rates dramatically dropped in the early ’90s. Seth Gordon weaves the pieces together with brisk interludes, providing context and commentary from the authors. (
Alex Gibney (Enron:The Smartest Guys in the Room, Casino Jack and the United States of Money) delivers a visually arresting look at the crumbling facade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye–opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki, who brought us the unforgettably powerful Why We Fight, investigates an unsettling theory to explain why crime rates dramatically dropped in the early 90s. Seth Gordon (The King of Kong) weaves the pieces together with brisk interludes, providing context and commentary from the authors. Freakonomics exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions. (
If Morgan Spurlock has learned anything from over 30 years of movie-watching, it’s that if the world needs saving, it’s best done by one lone man willing to face danger head on to take it down, action hero style. So, with no military experience, knowledge or expertise, he sets off to do what the CIA, FBI and countless bounty hunters have failed to do: find the world’s most wanted man. Why take on such a seemingly impossible mission? Simple-he wants to make the world safe for his soon to be born child. But before he finds Osama bin Laden, he first needs to learn where he came from, what makes him tick, and most importantly, what exactly created bin Laden to begin with. (
If Morgan Spurlock has learned anything from over 30 years of movie-watching, it’s that if the world needs saving, it’s best done by one lone man willing to face danger head on to take it down, action hero style. So, with no military experience, knowledge or expertise, he sets off to do what the CIA, FBI and countless bounty hunters have failed to do: find the world’s most wanted man. Why take on such a seemingly impossible mission? Simple — he wants to make the world safe for his soon to be born child. But before he finds Osama bin Laden, he first needs to learn where he came from, what makes him tick, and most importantly, what exactly created bin Laden to begin with. (